Seven steps to award success
The Norfolk Business Awards are open for entries and, as any local business knows, becoming a winner, or even a finalist, can be a real boost for your business among peers and customers across the region, says Laura Marfell-Williams, of Reflection PR.
Research has found that award-winning companies show improvements in financial performance after just one year of winning their first award. Combined with the opportunity to raise your profile, enhance your reputation and acknowledge the hard work of your team, it makes participation in awards a valuable addition to any business’s marketing plan.
Here are seven tips for anyone considering entry into the Norfolk Business Awards this year:
1 Plan ahead – aside from the time required to collate evidence, make sure you have all key dates booked in from the outset. The entry deadline is August 10, with the all-important gala dinner on November 22. Judges’ visits will take place between August 14 and September 28, so key people will need to be available to meet them if you’re shortlisted.
2 Read the small print (and the FAQs) first – check the requirements for eligibility such as the time within which the work you are putting forward must have occurred, how the entry should be submitted, and in what format, including word counts.
3 Consider which category is really right for you – which one will mean most to you?
4 Tell your story – with a beginning, middle and end that illustrates how far you’ve come, and the challenges that have been overcome along the way. You can submit supporting information including images and video.
5 Stand out from the crowd – we like to “do different” in Norfolk, and here is where you need to really highlight what your business does to set it apart and show your personality.
6 Be objective – don’t assume that the judges already know you and what you do, but be succinct as you’ll want to devote maximum possible word count to explaining why you should win. Consider including third party testimonials as well as financials.
7 Check your final submission thoroughly – before you hit the “submit” button, ask for a fresh set of eyes to go through the full submission.
Reflection PR, based in Norwich and this year’s NBA awards entry partner, is the East of England’s only dedicated awards agency, with experience of award-writing and supporting award organisers with the process, and sitting on the judging panel for national awards. Awards are a cost-effective marketing tool worth the commitment needed for the submission. If you’d like to enter but need support in completing your submission, contact Reflection PR via www.reflectionprawards.co.uk
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